Senior Content Marketing Manager, B2B
I worked for three years as a Senior Content Marketing Manager for Dennis Publishing's B2B brands, drawing together my analytical, marketing and editorial skills. This involved creating relevant content across IT Pro, Cloud Pro and Channel Pro which could be used to promote whitepapers, as well as designing and executing the email marketing strategy for demandgen campaigns, and managing whitepaper visibility across our brands and social channels.
I worked closely with the editorial, delivery, audience development and sales teams to maximise campaign impact and grow the organic strategy. This was a new initiative for Dennis when I joined, and is now a significant growth area for the publisher.
In late 2019, the demand generation business within Dennis was relaunched as Nowse. During my final months at Dennis, I helped advise on taking the B2B demand gen strategy across Dennis' other pillars, and also helped with the launch and marketing of The Business Briefing; a new weekly email newsletter for business professionals.
I worked closely with the editorial, delivery, audience development and sales teams to maximise campaign impact and grow the organic strategy. This was a new initiative for Dennis when I joined, and is now a significant growth area for the publisher.
In late 2019, the demand generation business within Dennis was relaunched as Nowse. During my final months at Dennis, I helped advise on taking the B2B demand gen strategy across Dennis' other pillars, and also helped with the launch and marketing of The Business Briefing; a new weekly email newsletter for business professionals.
Other marketing experience
Media Voices Podcast:
Branding, marketing, social media and email newsletter (ongoing).
TheMediaBriefing:
Managed the company's online and social media presence.
Walton & Weybridge Amateur Operatic Society:
Developed an online marketing strategy for shows and to increase awareness of the society locally.
Page Lizard:
Developed the content marketing and social media strategy.
Branding, marketing, social media and email newsletter (ongoing).
TheMediaBriefing:
Managed the company's online and social media presence.
Walton & Weybridge Amateur Operatic Society:
Developed an online marketing strategy for shows and to increase awareness of the society locally.
Page Lizard:
Developed the content marketing and social media strategy.
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